Value Realisation

Data ScienceHierarchy of NeedsWin-backCancellationB2B RetentionBehavioural ScienceExperimentationAgentic AICACGrowthRetention-Led GrowthIncrementalityPerformance BenchmarksCase StudyCross-sellDeliverabilityAcquisitionMastermindReducing ChurnBlack FridayARPUCRM MarketingNPSCustomer DataAIEpisode SummaryChatGPTChurn RateCustomer Lifetime ValueTacticsGamificationPersonalisationCommunityRetention EcosystemUpsellData ProtectionMeasurementDouble ProfitsOnboardingRetention MarketingMoments of TruthCustomer LoveOptimisationValue RealisationEarly LifeOrganisationCustomer Experience
Behavioural ScienceBehavioural Science
+9+9
FRAMEWORK: Retention is an Ecosystem + T-Mobile Case Study

FRAMEWORK: Retention is an Ecosystem + T-Mobile Case Study

Tom Burrell
Hierarchy of NeedsHierarchy of Needs
+4+4
Episode 52 - The Birthday Edition

Episode 52 - The Birthday Edition

Tom Burrell
CRM MarketingCRM Marketing
+2+2
Episode 7 - Becoming Embedded in Customers' Lives

Episode 7 - Becoming Embedded in Customers' Lives

Tom Burrell